Reader Edgar Rutkis says:
“Not sure if you’ve used this term anywhere. I read about that person who thinks you NEED to keep your podcast free. elBenbo should introduce his arch enemy. A nemesis. He cries about the unconventional marketing ways of elBenbo. His teachings state that ‘[this person] in [this book] once said you should do this only that way and also.. my mum’ says I am greatest’ He goes by the name of elBimbo.”
Heh.
I likey.
It certainly does explain the copycats passing my work off as theirs.
There are also some internal foes inside my psyche:
There is also elBannedbo — which happened to me on Facebook ads.
And elBurnedbo who has gotten himself into bad deals and relationships.
elBrokebo who was the chief personality of my biz for too many years.
And, of course, elBendoverbo — who used to give away all his ideas free to would-be clients and customers, only to find the majority of those clients and customers hiring or buying from someone who knew how to sell.
(Something you won’t ever have to do when you learn my wicked email ways…)
While we’re babbling about names:
(elBabblebo?)
Tellman Knudson taught me a way to profit from all these alter egos I still have not had a chance to implement. I was tempted to use it in *this* email but didn’t want to steal his thunder (plus, it takes a few tweaks in the auto-responder and I am not that motivated to do it today — so sayteth elBumbo).
But, worry ye not:
I’m going to be interviewing him sometime in the upcoming months for “Email Players” subscribers about it. It’s pure genius. And, when I heard him reveal this at an event we both spoke at in April, I was floored.
But, that’s sometime down the line.
In the meantime, check out “Email Players” here:
Ben Settle
