“They’re referring to me as the new king of night-time television and I think that’s a little, really, too much. Prince, yes.”
— Johnny Carson
The Tonight Show
Recently, to help promote my ex-copywriting apprentice’s upcoming “Biz N Brewz” event, I did a Facebook Q&A with Vicky Irvin’s audience answering their questions in “real time.”
Anyway, it was a lot of fun.
But, the highlight for me was when Vicky’s husband and one of my marketing heroes Lloyd Irvin said:
“Ben is the KING of email”
You know, there was a time when my ego couldn’t handle that.
But today?
It’s allll good.
Anyway, you don’t care about that though.
What you care about — especially if you’re reading this email on Friday night, you no-life-having mo fo — is making more sales with email, regardless of who the king, prince, or 2 of clubs is.
So, I’m going to leave you with a bit of advice.
Advice I gave to my ex-copywriting apprentice while typing away to Vicky Irvin’s list.
Advice, my fine feathered little fledging, that can make your emails way more profitable.
The advice:
Whenever someone gives you props, bottle that comment up and use it.
Not just on your website, but, yes, in your emails.
Do that and your marketplace positioning goes up.
Your personal brand is enhanced.
And, if you do it right, your sales are multiplied.
(Now and in the future.)
All right, that’s it for now.
To get your hot little hands on the next “Email Players” issue (which goes to the printer in a few days) go ye here:
Ben Settle
