Q&A time…
“Since emailing my subscribers ‘the settle way’ I’ve noticed a few things. Unsubscribe rates have increased, and so have spam complaints lol… but guess what? Sales have also increased! Is this normally the case? Also, I’m wondering, once your subscribers have bought the products you’re promoting in your emails, like your newsletter, do you market to that buyer’s list everyday too?”
Veddy good questions.
Let’s hit ’em one at a time…
Yes, unsubscribe rates are gonna go up.
Might as well accept it.
But, as you saw, sales go up, too.
(And which is better – lower unsubscribes or higher sales…)
Spam complaints?
It depends on your list.
But I suspect your spam complaints will go way down with time, especially if you tell people exactly how often you mail at the sign-up/opt-in stage.
Do I market daily to buyers?
For this site, no.
My back end marketing is done via my print newsletter.
For another site I run, I have no back end product, but when I did (I used to backend sell a supplement) I took the same email I sent to prospects, altered it slightly to reflect the back end product and sent to the buyers list.
Took about 2 minutes each day.
For another business, we have multiple buyer lists.
They each have their own auto-responders.
The point?
There’s no magic all powerful way of doing this.
You simply do what works for you.
Each business is unique, after all.
And it’s okay if you don’t get it figured out right away.
Just get started.
That’s step numero uno.
(And the step most never do…)
For guidance on getting started, go to:
Ben Settle
