While back, I sent an email that stirred up the blog “purists.”

It was the one about why I send out FULL emails… instead of “teasers” that send people to a website or blog to read the message (like I USED to do, and like the majority of other marketers STILL do).

As expected, one of my long-time subscribers objected.

He said for every reason I gave for sending full emails, he had a counter reason to send a teaser sending people to a website.

And I have to admit, his arguments were ALL solid.

But, being an extremely savvy marketer, he tested full emails anyway

Here are his results:

Hi Ben,

I’ve noticed a WHOPPING increase in sales since mailing my newsletters fully in the email instead of sending my readers to my blog first.

Although I had many more “logical” reasons (as we discussed) to send people directly to my blog; the fact is you only need one reason to do something — the MOST IMPORTANT REASON which is SALES.

In my case, I feel I simply reached more people by communicating my messages directly in the email.

My last two emails made me much more than I expected.

Anywhere from 50 to 100% more sales than I anticipated.

So thanks for convincing me of sending out my full content in the email instead of trying to get people to read it on my blog.

It’s made a HUGE difference in my results.

Roger Haeske
The 41-Year-Old Teenager
http://Be40Look20.com

So there ya have it.

Just another reason to buck the Web 2.0 herd and test full emails.

Ben Settle

P.S. For even more advanced email teaching, check out www.StreetSmartEmail.com