It’s ghoulishly scary how little many “email experts” know.

It’s not even a case of “all theory, no practice.”

It’s “all blindly-follow-the-crowd, no practice.”

In fact, check out these mangos:

I once read a quote from a major email company rep saying how you should use email to grow your FaceBook, Twitter and YouTube followers. In other words… send emails out sending your list to those sites, instead of your site.

Methinks that’s a bit… backasswards.

Frankly, it makes no sense.

It’s like having customers in your store (standing at your cash register ready to buy!) and then sending them to someone else’s store to learn more about you and your product there, instead of in your store.

Not saying never to do it online.

Once in a while it can be strategic.

But usually, it don’t make no sense.

Moral of the story?

To dig the best hole, talk to someone who digs holes each day in the trenches instead of shovel sellers hawking the latest cutting-edge shovels.

Common sense?

Yeppers.

That’s why so few do it.

For ongoing advanced email training from a ditch digger (and not just a shovel seller) check out the “Email Players” monthly newsletter.

It ain’t everyone’s cup of Jack.

But that’s for you to decide.

Pricing and details at:

Ben Settle