On a recent Ben Settle Antipreneur Show podcast I tossed a term out there into the airwaves (cyber waves?):

“Email Infidelity”

Here’s what it means:

It’s when someone on your email list is too much of a loser to write their own emails, so they copy something you write word-for-word (or change juuuuuuuuuust enough where they think they can get away with it).

They are, in effect, cheating.

Not just on you.

But, on their list.

On themselves.

Yes, even on their market.

And like real infidelity, it may “feel good” for the moment you do the wicked filthy deed… but the consequences can be severe and life altering.

(Not in a good way.)

How?

Lots of reasons.

For one, if you do this sort of thing, you are just making yourself less effective. Less skilled. And, yes, less of a dude. That’s what happens when you cut corners, son.

Secondly:

You can get in legal trouble.

True story:

About a year ago some jackass who brags about how he makes 7-figures per year ripped one of my emails off word-for-word. When I showed it to my intellectual property attorney she said it was basically an open-and-shut case if I wanted to nail him and go after him for some fat stacks in damages.

And third:

Your own list will never trust you.

Nobody trusts an cheater, after all.

And, it’s no different with emails — in fact, in the example above, the cheater’s own list ratted him out.

Not a whole lot of loyalty going on for them cheaters…

Anyway, bottom line?

Don’t do the email infidelity thang.

The 5-second “reward” is not worth the potential lifetime hell of consequences to you as an entrepreneur, as a marketer and, yes, as a dude.

Moving on…

I’m doing a special offer this week.

Here’s how it works:

When you buy Big Jason Henderson’s “Email Response Warrior” product at my naked affiliate link below by Friday (tomorrow) night at midnight Eastern Time… I will send you the current “Email Players” back issue catalog and you can pick any one issue inside it and I will send it to your doorstep.

(Yes, via snail mail.)

You will also get access to a special webinar.

And on this webinar Big Jason and I will answer your email questions and rip apart, uhm, I mean critique, your emails.

By the way…

Not familiar with Jason?

He’s been in the email game for 18 years.

Seen thousands of tests.

Has worked with a bunch of “player” clients.

Plus, his course is $200 off at the moment.

But, this offer ends tomorrow at the stroke of midnight.

(Eastern time).

Get access here:

www.EmailPlayers.com/big-jason

Ben Settle