Last week one of my subscribers sent me a link to a reddit thread where some people were ripping on a guy’s emails.
It was obvious the guy being ripped on was one of my followers.
But, not a paying subscriber.
Instead, he was one of these marketing proles who simply reads my daily emails, thinks he can “reverse engineer” what I do, and make himself a boat load of the green stuff.
Afraid that’s not how it works.
Merely observing what I do gives you *maybe* 25% of the picture.
And, this guy proved it.
He basically tried to “swipe” my personality.
And, also, he tried to swipe my ways of speaking, my attitude, and even the words I uniquely use. Just that day, in my daily email, I, for example, used a word I once heard on an old 1940’s pirate movie. A word nobody in our space uses. Yet, it was prominently displayed (out of context) in his email that was (rightfully) being ripped to shreds.
The result?
He sounded like an drooling igit.
A copycat.
And, yes, a jackanape.
Worst part?
He wasn’t writing to his audience at all.
Instead of modulating his personality to them (a market who would shun how I write to this list), he *forced* his personality (or, maybe more accurately elBenbo’s personality, as he was copying me) on them.
Dumb.
Anyway, another example of why you should never copy, swipe, or ape emails.
If you are someone who wants to learn how I really do things, and not just try to “reverse engineer” what I do, you’ll have to sac up and join my “Email Players” newsletter. That includes reading the “Email Players Playbook” (that comes with the subscription — if you don’t, you will NOT get the full picture), and reading the newsletter each month, without quitting in a few months thinking you “got it” (you don’t, not even close) or whining about info overload, or stubbornly refusing to apply the info inside.
This leaves a small number who really do follow my wicked ways.
To be one of them, subscribe at the link below and prepare to work hard.
Here’s the link:
Ben Settle
