A little while back I put up a “media” page.
This is a page on my site which has copies of various audio interviews I’ve done on radio shows (as well as podcasts). And there are many strategical and profitable reasons for having such a page — like attracting more traffic, generating high quality prospects for your email list, rock-solid credibility, and the list goes on.
Mucho benefits.
Zippo drawbacks.
Anyway, someone asked how to get on radio like that?
Do you have to mail & fax press releases?
Call reporters up?
Have connections?
Absolutely not!
In fact, while I AM a big fan of faxing press releases, I no longer do it that way. Now I use plain old “retro” email to do it. It’s free, it’s fast (I have gotten interviews lined up within minutes of sending an email to a reporter) and it’s highly efficient.
More:
The same method can get you on podcasts, too.
Podcast interviews are list building GOLD MINES.
Especially if they have big audiences.
(After all, podcast listeners are near their computers…)
Plus you can be a total luddite to do them. Frankly, for building my email list I am finding podcasts to be my favorite (and probably most profitable) method for adding new people to my list who are prospects and not merely “suspects.”
The key is knowing how to get booked.
What do you say in the email?
And who do you contact?
Well, guess what?
This is one of several list building secrets taught in the next “Email Players” issue and its accompanying bonus reports and audio CD training.
It goes to the printer tomorrow.
To subscribe in time, go to:
Ben Settle
