I want to try something different today.

A “Do’s and Don’ts” list (about email marketing) — this’ll be fun for me to try this new email format, and hopefully you will be able to pick a few tips out of it.

Sound fair?

OK then, let’s boogie.

Your results may be different, but I am finding when it comes to email marketing, it’s best if you…

DO: Mail often (even every day).

DON’T: Only mail when you have something to sell.

DO: Be yourself — “warts” and all.

DON’T: Try to ape your favorite goo-oo.

DO: Give good information.

DON’T: Bore people with that good information.

DO: Plug something in every email.

DON’T: Cater to freebie seekers.

DO: Use controversy (if relevant).

DON’T: Let anyone who whines about it suck up your time.

DO: Keep your emails pithy.

DON’T: Think that longer emails can’t work, too.

Whew!

I’m getting dizzy writing in this “DO — DON’T” format.

Anyway, that’s all I know today.

If you want a more detailed email marketing lesson (by one of the Internet’s top email copywriters) check out The Affiliate Trump Card

Ben Settle