Recently, I did an all-but-the-kitchen-sink email marketing training.

It was for a prestigious Internet traffic generation course created by some buddies and clients of mine. And I revealed ALMOST everything (about 80%) I know about exploding sales and profits with email.

However, there’s one little zinger I forgot to include.

Something that makes emails (and blog posts, articles, podcasts, etc) a LOT more fun for you to create and more enjoyable for your list to receive.

What am I yapping about?

Variety.

In fact, if you frequently email (and I believe you should, no matter what the ex-spurts say) then variety is mucho important.

And without it, you could accidentally turn even winning ideas into duds.

Take TV as an example.

One of my favorite TV shows is “Smallville” — which is about Clark Kent’s teenage adventures before his Superman days.

And sometimes they do “red kryptonite” episodes.

You see, in the show (like the movies and comics), green kryptonite hurts, weakens and can even kill Clark. But red kryptonite has a different effect: It basically takes away his conscience. So he’s like a sociopath doing things like working for the mob, robbing banks, telling people about his powers, eloping with psycho women in Vegas and basically acting like a kid on drugs.

Anyway, here’s the point:

The red kryptonite episodes are VERY popular.

And they tend to boost ratings big time.

But if they did red kryptonite stories every week, it wouldn’t work. It wouldn’t have the same ratings power. And, frankly, it’d bore people to tears.

Same with your emails.

If you email a lot (and again, you should) then mix it up.

Don’t pour your list the same box of cereal each day.

Be like those Kellogs cereal variety packs — where one day you feed them Frosted Flakes. Then you give them Fruit Loops the next. Then maybe toss Corn Pops in the mix or Special K or Rice Krispies, etc.

Trust me, your readers will LOVE you for it.

And if you know how to write emails, so will your bank account 😉

Ben Settle

P.S. By the way, I WILL be doing an in-depth “reveal everything” email marketing teaching in my upcoming Crackerjack Selling CD Club in the coming months.

Trust me, you ain’t seen nuttin yet.