Lately I’ve been thinking a lot about email.
Mostly, because I’m getting ready to re-release ye olde Street-Smart Email system and it’s hot on my mind. But also, because I’ve been seeing a lot of myths floating around about email, too.
Here are a few such myths:
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1. Open rates are most important
2. You should send people a short teaser email that directs them to your blog (if I did that, I’d only have made half the sales I’ve done so far this year — if that)
3. Teaching sells
4. HTML is best
5. The best time to send emails is 5:00 am eastern time
6. Social media is going to bury email marketing (this one ALWAYS gives me a hearty laugh!)
7. Subject lines need to be short
8. Value is “king”
And the list goes on and on and on…
Anyway, all these myths are dangerous to your bottom line.
And, if you believe them, are probably robbing you of sales that are going to someone else who is ignoring all those so-called “rules.”
Just something to think about.
Especially the next time you push that “send” button…
Ben Settle
P.S. To jump on the notification list for my Street-Smart Email course re-release, click on over to:
