Been almost 4 years since using any of the big free social media sites.

But I still remember being astounded at the number of reply guy types who behaved as if their only purpose for existing was to publicly grandstand by replying to a post or thought with some nonsense — with zero contribution to anything and just typing to hear themselves write.

But they ain’t just on social.

I get ‘em in my inbox too.

Although not nearly as often, and probably because grandstanding is their game, with attention being their scoreboard. And it’s hard to publicly grandstand via email when nobody else sees how clever and witty they believe they are, and especially since I rarely bother replying back.

Whatever the case, email reply guys come in all shapes and sizes.

Below are a few recents haunting my inbox for your reading displeasure.

First, we got Mr. Tough Guy:

“Where’s the fucking discount ?? It still says 250. Should be 150 with link but it’s not??”

Not too bright that one.

The price he was spazzing about was clearly — next to yellow highlighted text — on the sales page.

Then there’s the well-meaning-but-misguided Mr. Unsolicited Advice Guy:

Hello brother,

This email actually annoyed me…I wanted to know more about Stefania s story..what happened, why was the client such a bitch, how did Stefania resolve the issue? Did that client cunt receive any retribution, at all, for the way he behaved?

Instead, I just got a cliffhanger … aaaah… cliffhangers…the banes of everyone s existence…the shit that keeps on shitting…

Maybe next time..satisfy these questions before making the offer?

Only put the cliffhanger for the solution, brother, not the story?

Just a thought – maybe I m extremely wrong..who knows.

I m actually subscribed to your email so I can learn from a cw badass.

Thank you!

Finally…

There’s the Mr. Angry Eyebrows Guy:

You’re way too negative in your emails. 

Sincerely Unsubscribed,

For some reason he reminds me of Bert from the early (non woke horse shyt version) 1970’s Sesame Street episodes Willis likes to watch – reading whatever email he was responding to he thought was too negative with disapproving eyebrows.

Okay enough fun for my soul.

One more thing to think about:

Email reply guys still ultimately serve a useful purpose.

And that purpose is, you know you’re almost certainly doing something right when you hear from them. In fact, if you aren’t getting reply guys haunting your inbox, you probably need to ramp up your email game a few notches.

That’s all I got today.

More here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy