Below is my latest Oregon Eagle article titled:
“Ancient Egyptian Marketing Secret Overruns Local Businesses With New Customers”
Here goes…
Behold a marketing secret from 1600 B.C.:
Many years ago, the late advertising genius Bruce Barton (the second “B” in today’s billion dollar BBDO ad agency) recorded a radio broadcast about the Biblical patriarch Joseph — who was like a god in Egypt. Everyone knew and loved him, and he was second only to Pharaoh himself. Then he died, and the scriptures say a new king of Egypt arose…
“Which Knew Not Joseph.”
All that prestige, influence, and “clout” up and vanished overnight, with his people enslaved soon after, closely followed by their children being genocided! And Barton’s point was every day, all over the world, new “kings” (customers, prospects, leads, clients, etc) are constantly rising up. And unless your business is there, in front of them, every day, they will forget you and… know YOUR business not.
Hence the power of relentless, daily contact with your market.
And, specifically, the power of relentless daily email contact.
But before I write another word, here are my biases:
I have been publishing and selling a print newsletter (called Email Players) about email marketing with subscribers in over 50 countries for nearly 15 years. I also co-founded and sell my own email broadcasting/autoresponder platform (called BerserkerMail). And in my admittedly biased opinion, email truly is the 8th wonder of the world — right up there with the Giza Pyramids.
The reason?
Because it lets you tap into a phenomenon best articulated by the brilliant “Mad Man” era copywriter Leo Burnett called:
“Friendly Familiarity”
He described it like this:
“the No. 1 factor in building confidence is the plain old-fashioned matter of friendly familiarity. . .When you meet a man on the same street corner every morning and learn to like the way he smiles, the way he dresses, and the way he conducts himself you are much more likely to be a prospect for the automobile or the insurance policy he may sometime want to sell you than you are for that of a stranger. . .Attitudes and convictions about products and companies do not spring into your mind full-blown, no matter what the stimulus. They grow.”
Take Fred Rogers and Johnny Carson, for example. They were arguably more popular than the President of the United States due to their daily, relentless contact with their audiences. Oprah is another example. Strangers on the street told her the most intimate details of their lives due to her daily, relentless contact with them. People not only watched and listened to these celebrities, but they talked about their shows at work, at the dinner table, and at the water cooler.
And guess what?
If you use email correctly it can grant your business — like Pharaoh granting celebrity status to the lowly slave Joseph — a similar kind of power over your clients, customers, and leads. The key word is “correctly.” Almost all businesses mess this up, and come off as annoying pests who get ignored and deleted on sight.
But not your emails, my greedy little Eagle-Eye.
Because next time I will show you exactly how to use this amazing marketing tool to get overrun with new business, banish cash flow anxiety forever, and transform your business into the proverbial “Joseph” in your own little corner of Egypt.
So stay tuned, the best is yet to come…
And so it is..
If you want to kick 2025 off strong, I have a pile of treasures stored up in my free mobile app.
Around 40+ hours of content, give or take.
And it’s all free, yours for the learning.
Here is the link:
Ben Settle
P.S. You’ll need a smart phone or iPad to access the app.
