Hello my little droogie…
Over the last couple years subscribers have asked about my boy Andre Chaperon’s email methodology vs my methodology.
What’s the difference?
And, which is better?
Well, let me use an (admittedly) gruesome analogy.
But, it fits.
So if you’re easily offended, either don’t read, or sac up.
Anyway:
Imagine two stone cold-blooded killers.
One is a highly trained sniper, patiently waiting and plotting and strategizing the kill… he may take weeks or months to get everything in position — the perfect spot to shoot from with the breeze at just the right speed… the best gun, and lots of patience. And when it’s time to do the deed, he fires with “Robin Hood” like accuracy to shoot his victim’s eyeball out.
That’s Andre’s way:
Methodical.
Precise.
Nothing left to chance — everything planned.
Then, you got the other guy:
He walks into a McDonalds or some restaurant in a trench coat and sun glasses with a sawed off shot gun, hands shaking, body twitching… and just randomly starts plugging diners!
No rhyme!
No reason!
He just starts shooting the joint up!
Everything is random, with no thought beforehand.
That’s my system.
Andre is the guy with the rifle… his emails are mainly auto-respondered, planned out and methodical — with storyboarding, linked “episodic” stories, and long running story lines, etc. I’m the dude with the shotgun… my emails are written fresh and completely random (and my auto-responders are just random emails strung together), centered around whatever brain fart I have for the day and based on speed.
Gruesome analogy?
Yeah, maybe.
But, it fits.
Anyway, here’s the point:
Sometimes people bandy around the question about which of our styles and email methodologies is “better”.
The answer is choose your email weapon, gangsta.
Do you prefer precision and methodical (i.e. a rifle)?
Or random, fast and off-the-cuff (i.e. a shot gun)?
Or maybe you want to go all “terminator” and wield both — which is what I’m starting to suggest to my “Email Players” subscribers. Take the best of both worlds and start firing off them rounds…
Whatever you do, remember this:
The only wrong thing you can do is not send any emails.
And if you want to experiment with Andre’s methods (and he talks about list segmenting which is wicked good stuff) then check this out…
I’m making you an offer until Sunday at midnight.
(Eastern time).
And, that offer is this…
1. Go to my affiliate link:
2. Buy Andre’s “Autoresponder Madness” course
3. Send me thy receipt, and I’ll then send you:
1. Any one back issue from the current “Email Players” catalog
I will send a pdf of the current catalog, and you can pick whichever you like.
That’s a real (hard) $97 value right there.
Plus, you also get:
2. “How Even Raw Newbies Can Quickly Build A List Of Subscribers Who Are Serious, Qualified And Eager To Buy”
This is an interview I did with Jack Born.
Jack’s a programmer and Perry Marshall’s affiliate manager. He’s also like the “Walter White” of marketing — cooking up software and tools in his motor home that let the rest of us luddites multiply our sales online.
Anyway, he’s seen a lot of tests.
Knows a lot about building lists.
And, shows you some skills in this bonus you’ll get when you buy Andre Chaperon’s “Autoresponder Madness” from my affiliate link below, and email me your dirty little receipt…
3. “Secrets Of A Text Marketing Player”
This is an interview with my droog Trevor Mauch.
Trevor is a fascinating guy.
And, he has a real passion for helping entrepreneurs.
I know this first hand.
He’s helped get me thinking about ways to build my business that never would have occurred to me before. And one of the things he’s a master at is using text messaging to make sales with (relax… not spam texting, but permission based texting). And this interview transcript explains exactly how to integrate email marketing with text messaging.
I think you’ll find this interview extremely fascinating.
That is, if you nab “Autoresponder Madness” from my affiliate link.
4. “How To Explode Your Opt-Ins With A Simple 5-Minute Change To Your Website”
This is the transcript of an interview I did with Jim Yaghi.
Jim is a “Google-trained” computer scientist and world class marketer who has been responsible for the lead generation for some of the richest and most successful people in the home business niche.
(Amongst others).
He’s also figured out some cool ways to build a list.
Ways you probably have never heard before.
Ways I’ve used to as much as DOUBLE my opt ins quickly.
(With my existing website traffic.)
Anyway, only paying “Email Players” subscribers were sent it.
But, you can have it today if you grab Andre Chaperon’s “Autoresponder Magic” course from my affiliate link below…
5. Obvious Adams
This is the pdf of a short book Gary Bencivenga (universally considered the world’s greatest living copywriter) said his mentor David Ogilvy (the great ad man) gave his employees, and suggested they read once per year.
It teaches a cool “mindset” you won’t find in other business books.
I’ve read this puppy well over 30 times.
And, each time I get something new from it…
Anyway, to get all these goodies, go here:
(That’s my affiliate link)
Then, send me your receipt.
Again, this offer ends Sunday at midnight.
(Eastern time zone).
So time is short.
See ya on the other side…
Ben Settle
