An ex-spurt on social media (where else?) says about email frequency:
“No more than 2 (maybe 3) a week or I’ll unsubscribe fast. It comes across as desperate and too in-your-face in my opinion. #EmailChat”
Sigh.
Do people actually still believe this nonsense?
Once again, elBenbo has to get off his lazy bootay, get his lumberjack outfit on, and start chopping away all this misinformation using his righteous battle axe.
Actually, forget about that for a second.
I’m going to remain silent on this.
Instead, I’ll let one of the greatest ad men who ever lived Mr. Bruce Barton get this. Once upon a time, back when ol’ BB (who is the second “B” in the great BBDO ad agency, not exactly a social media queen, but still, he was pretty smart…) was doing radio addresses he told the story about Joseph and when he was second in command (only to Pharaoh himself) in Egypt.
What happened was this:
Joseph was “it.”
The head guy in charge.
Only the king was above him.
And, everyone knew who he was, submitted to him, and basically treated him like royalty — known about far and wide. A true “rock star” (using today’s goo-roo fanboy vernacular) through and through.
Nobody dared cross him.
Every single citizen knew who he was and loved him.
And, there was peace…
Then, Joseph croaked and joined the choir invisible. And, according to the great book of Exodus, it wasn’t all that long after that when a new king arose in Egypt “who knew Joseph not”, and all that prestige, respect, and world class branding vanished like a fart in the wind.
Bam!
And, not long after that, Joseph’s entire family was enslaved!
That’s how fleeting a brand can be eliminated.
Anyway, Barton’s point?
Every day in the marketplace, new kings are arising, and unless you let them know how you da man day in, and day out, it won’t be long before they know you not, either, my little droogie.
So there you go.
Don’t let the new kings forget you.
Email every day.
Send them something they want to read and buy from.
And then, like during Joseph’s reign… there will be peace.
(For you and your happy customers.)
To learn my arcane email methods, so you can stay in front of your list day in an day out… without excuse, apology, or sounding like some kind of needy newbie who just got started in the make muney online niche (even though they haven’t made any muney online themselves), check out my “Email Players” newsletter.
It’ll set you straight.
And, you’ll wonder how you ever did biz’nid any other way.
The September issue goes to the printer soon.
Subscribeth ye here to getteth in time:
Ben Settle
