Well, I’m back from my 3 week “business fast”.
I’ve been to some truly interesting places, too.
And, while you may find the following a bit strange (and me a bit strange), there IS an important business lesson from this bizarre road trip you may find useful.
Anyway, here’s the story:
Besides seeing my dad, we had two unabashedly weird goals:
1. Visiting Roswell, New Mexico
Independence Day weekend is the anniversary of the famous “Roswell UFO Crash” and the town is bursting with tourists and UFO fanatics. We were there attending a Christian symposium on the spiritual (demonic) nature of UFOs and alien abductions.
Something I’ve been fascinated by for years.
2. Visiting Willow Creek, California
Willow Creek is the “Bigfoot capital of the world.”

Not only is it just a hop, skip and a jump away from where the famous “Patterson-Gimlin” Bigfoot video footage was taken back in the 1960’s, but the whole town is OBSESSED with Bigfoot.
For example:
There’s a Bigfoot museum, a Bigfoot burger joint, a Bigfoot book store, a Bigfoot Motel, a Bigfoot golf course and even multiple Bigfoot statues peppered around town.
I told you it was a weird trip, eh?
And, believe it or not, there’s a business lesson in this.
You see, when you set your life up in a way where you’re not a slave to a J.O.B, you can sally forth and do things (even strange things) without caring what anyone else thinks or needing anyone’s permission.
For me, it was UFO and Bigfoot symposiums and museums.
For you it’s probably something else.
But whatever your passions are, there’s nothing quite like being able to pursue them for weeks (or months) at a time — on a whim.
With no jerk in a suit telling you when to be back.
No job to worry about returning to.
And no man telling you when you can and can’t go somewhere.
Being an entrepreneur is the greatest “job” in the world.
There’s zero office politics. You can make your own schedule. Give yourself raises whenever you want. And it comes with a kind of freedom and, yes, security, you simply cannot find working for “the man.”
So if this is your goal, keep after it.
Do NOT quit building your business — no matter how hard. It ain’t always peaches and cream in the beginning. Heck, if it was easy, everyone would be doing it, right?
But the effort IS worth it.
It really is true that a bad day working for yourself is still 10 times better than a good day working for the man.
And you know what?
The fastest way I know to get there is simply by learning to sell. Selling truly is the world’s highest paid profession. Learn it and things start falling place like dominoes.
You can learn how the masters do it at:
Ben Settle

