One of my favorite business/marketing lessons from the great Stan Lee (actually, his first boss, Martin Goodwin) was about the importance of realizing how much perception can affect your sales.
For example:
When Stan first started working in comics he was writing tons of titles.
He cranked stories out like a machine.
And, he was the only writer.
Which was a problem.
As he explained in his book “Excelsior!”:
“Later, when I was writing a whole mess of stories in every issue, Martin decided it shouldn’t look as if Timely [Marvel Comics original name] could only afford one writer, so I adopted additional pen names.”
A small thing?
I don’t think so at all.
In fact, there’s a lot of wisdom in it.
It reminds me of Dan Kennedy’s “full parking lot” phenomenon — i.e. nobody wants to buy from a store or go to a doctor or hire a law firm, etc with an empty parking lot.
Call it petty if you want.
But it’s absolutely true.
For better or worse, perception is extremely important.
It’s one reason I email my lists daily — relentlessly, and without pause, apology, or worry. The perception is, I have a lot more to say than my competition who aren’t mailing daily, or who treat their lists like booty calls — only mailing when they have something to sell.
There’s so much opportoonity for people who are consistent.
Who aren’t lazy.
And, who simply show up each day.
The beauty of my email methodology is, you can arrange your day so you wake up, bang out a quick email, and be done with the day, if you want, while seeing your sales go up.
To write emails like this, check out my “Email Players” newsletter.
It’s a whopping $3.23 per day.
(Less than half the cost of a sugar coffee at the cafe.)
And, you can learn more about it right here:
Ben Settle
