I’ve been noticing something… disturbing lately.
I first got a whiff of this from a couple guys on my list this year. But since I don’t get a lot of refund requests, and my Crypto Marketing Newsletter unsubscribe rate is relatively low, I did not know if it was a problem in the online business world, or just a fluke.
So I asked around.
And… sure enough, others report the same thing.
What am I talking about?
Men refunding because “their wife is making them.”
Ugh.
Their WIFE made them do it?
Look, I have nothing personally against these guys.
So this is not an attack on anyone.
But it IS disturbing seeing so many entrepreneurs like this.
Why?
For one thing, blaming your wife is a lame excuse.
When Adam blamed Eve, it didn’t exactly help his cause, either.
Just made him look like a chump.
And secondly, it shows a lack of leadership. How can someone be perceived as a leader in their market if they can’t even show leadership over their own business decisions?
Look, canceling a subscription is no big deal.
And product refund requests will always happen.
But if you’re gonna do it, don’t blame your wife.
Otherwise, guess what?
You’ll sound like you need to grow a pair…
Ben Settle

