Know how you know you’re doing it right?
When you get testimonials about products you sell, from people who don’t even own the product!
Check this out:
I used to sell a course called “Street Smart Email”.
It sold for $795.00.
And, it sold quite successfully.
But, the problem was, I was constantly having to update it with all the cool new email secrets (I have so many email secrets, even my secrets have secrets…) I am constantly discovering on a daily basis. For example, I have over 700+ text files in a folder on my computer — each containing a single tip, idea, test, tactic, trick, etc for increasing sales with email. And I’m constantly adding to it, sometimes 2-3 times per DAY! Thus I will never run out of material for “Email Players” content…
Anyway, my solution?
Stop all the silly mundane updates.
And, instead, create the “Email Players” newsletter.
And, with your subscription, you get a “paraphrased” version of Street Smart Email (i.e. all the evergreen “must know” info, with everything else stripped out — including the stuff that is now redundant and can actually hurt your sales, as things have changed since then) in my “Email Players Playbook”.
Which brings me to the testimonial.
It’s from Andy Moose who doesn’t subscribe to “Email Players”.
(Yet…)
But, possesses the old Street Smart Email system.
And, here’s what he said:
I’m not an email players’ subscriber. yet.
But I’ve been through Ben’s Street Smart Email course, and I’ve used what I learned in at least 5 different industries (personal and for clients).
From church camp signups, to cigars and coffee, to sticky lint rollers and more.
Hell, I even use it in personal correspondence. And why not? Since any conversation you have with someone has a desired result or action in mind.
What Martin said, I agree, some days it feels like it took longer to load up the email in the broadcast service than it did to write it out.
And I’ve seen a carryover into other skills as well. My (front of the crowd) speaking skills have improved massively in these past years of honing my email craft.
Case in point, at the church camp, I’ve given at least 5 campfire messages these past two summers and every one of those was first an email I wrote up. Based the talk on an email and adlibbed as needed – worked like a charm every time.
Tricks? Learn from the best, the ones who are Doing it. And then, go Do It yourself. That’s the only way it’ll work for you. Ya gotta go do it.
There’s the proof for ye Doubting Thomases.
Proof my system works. That it works for MULTIPLE products, services & niches. And, that it works for succeeding even outside of email!
(Like public speaking, etc.)
Like I said before:
I don’t teach how to “write.”
I teach how to communicate.
This is why it doesn’t matter if you flunked English 101.
Or hate writing.
Or think you’re not “creative.”
My system works whether you “believe” you can do it or not.
But, you have to put in the effort.
You also have to invest in the (admittedly high) monthly price, and let each month’s knowledge and experience compound on itself over time. (Buying one issue will do you little good, this is one reason why I don’t let people back in who quit after just 30 days of subscribing — it’s like taking a health supplement for 30 days and then thinking it’s going to cure you of whatever problem it’s supposed to fix — it’s both a dumb and shortsighted attitude to have in business, not the kind of people I want as subscribers, so I throw them back and let the lesser marketers & goo-roos catch them.)
And, you have to implement.
Otherwise, you’re right.
You can’t do it…
For everyone else?
Here’s where to subscribe:
Ben Settle
