An amusing observation:
Over the weekend I made an offer (via 4 emails spanning Thursday through Sunday) to everyone on my list. If you bought my new “Demon Crossfire” novel (and sent me your receipt) I would send you a copy of a valuable eBook called “Blue Chip Email Secrets”.
The deadline to do this was crystal clear:
Midnight EST last night.
And, for the most part, everyone made it on time.
Except about a dozen or so people.
These stragglers sent their receipt either just after the deadline or, in some cases, way after the deadline (as in this morning when I woke up, people were still sending them in).
Same with the Bob Bly offer I did on December 1st.
I made it clear:
If you opted in to his list and forwarded me the welcome email before midnight that same night (24 hour time frame), I would give you a valuable tip I learned from Bob about how to get more freelance clients (copywriting, coaching, consulting, whatever service).
The result?
Like with my novel, most people got theirs in before the deadline.
But, several moseyed on in after.
Anyway, here’s the point:
For a bunch of people in direct marketing, these fine feathered Burgle timers (Burgle time is being late — as *almost* (not you Jodi, Tim, and Shaun) everyone I know in The Burgle when I lived there was late for everything, zero respect for other peoples’ time) sure are clueless about what a deadline is or how to use Google to know how to calculate time zones.
Which is both pathetic and amusing.
But, you know what’s even MORE amusing?
And, even MORE pathetic?
While I am generally never late (and irritatingly early, according to some people)… I can never figure out all these stoopid time zones either.
Thus, I kindly sent the eBook to the late stragglers anyway.
(With a jerky little note, of course.)
Anyway, there’s probably a lesson here.
But, hellz if I know what it is.
In the meantime, check out “Email Players” here:
Ben Settle
P.S. Yes, it’s too late to send me the receipt.
But thank you for buying my novel, even if you did do it late and aren’t going to get anything in return for doing it. You’re an even more wonderful American than Obama for doing that, and I appreciate it…
