So wrote a Hollywood producer about the state of the entertainment industry.
And I not-so-humbly add to that list:
* Everyone’s got a brand but nobody’s got a business.
* Everyone’s a critic but nobody wants criticism
* Everyone has game but nobody’s in a relationship
* Everyone has a course but nobody knows how to teach
* Everyone’s got a book but nobody’s got readers
* Everyone’s efficient but nobody’s effective
* Everyone’s got AI but nobody’s thinking
* Everyone’s a philosopher but nobody’s got a philosophy
* Everyone’s a “founder” but nobody’s found success
* Everyone wants to lead but nobody wants to serve
* Everyone has an audience but nobody’s performing
* Everyone’s talks about storytelling but nobody has a story
* Everyone’s got Google but nobody knows how to search
* Everyone’s a marketer but nobody understands marketing
* Everyone has a platform but nobody says anything
* Everyone’s online but nobody’s connected
* Everyone wants money but nobody wants to pay
* Everyone’s a writer but nobody wants to write
In my opinion:
If all, some, or any of the above apply to you, then realize this is part & parcel of living in a time where everyone’s got knowledge, but nobody’s got wisdom. Everyone’s got skill but nobody’s got craftsmanship. And, yes, everyone’s got an opinion but nobody’s got a solution..
All right I think I’ve pontificated enough about that.
On another note, there is something else I want to teach here.
Currently I have ownership in 4 businesses:
(1) My print book & newsletter business of course
(2) A software company selling our BerserkerMail ESP & Learnistic mobile app technology
(3) A “hybrid” software/coaching company for businesses about selling options trading education with a stock scanner/tracking/courses/community
(4) A print newspaper which is an anomaly in and of itself these days, and I admittedly don’t put much time into yet, though that’ll change as the next round of elections ramps up
I also write, publish, market, and sell my own fiction/novels, too.
I bring all this up because of this important detail:
And what I write about in my paid Email Players newsletter is ultimately based on the experiences of building/growing/sustaining/exploiting the craziness amongst the businesses mentioned above, and is essentially how I do that prepping and also profiting from it. And the info I have prepared in 2026 especially in Email Players, is amongst the most important & timely info I have to share.
Info not learned from “books and courses.”
And certainly not from any mastermind/seminar/coach/consultant.
But from 24 years of raw experience & pain, setbacks & triumphs, discoveries & accidents, good timing & bad timing, and clawing my way out of the pits of despair when it looked like nothing was happening or worth continuing and it was all going to hell.
At the risk of sounding like some idiotic fapGPT-prompted analogy:
“Email Players is not just knowledge it’s wisdom!”
Anyway, August 2026 will mark the 15th year of Email Players.
A print newsletter like mine, especially at its price (which would cost FAR more if I’d kept up with inflation) simply does not last that long if it’s not delivering far MORE than what is promised, or if it merely regurgitates someone else, or if it does not legitimately change businesses over time for the better.
I keep hearing about even long-running subscriptions/memberships closing down in this space.
But mine is still going strong, and there are reasons for that.
More info here:
Ben Settle
