Below is a marketing secret I got from a truly VILE man.
A man for whom lying is as “routine” as ordering a hamburger. Who murdered his own father in cold blood. And who’s so WICKED, he has dreams (heck, fantasies) of destroying the planet with a push of a button — while strolling through a field of human skulls with blood literally raining down from the sky on his face.
Yikes!
Anyway, who am I talking about?
None other than Lex Luthor.
At least, the version on the TV show “Smallville.”
But you know what?
As scummy and evil as he is, Lex is also an extremely savvy businessman too. And believe it or not, Lex uses at least one marketing secret that’s brilliant, simple, and can (ethically) give you a HUGE advantage.
And that is knowing your competition’s weaknesses.
Look, Lex is nothing if not prepared.
In fact, old “Chrome Dome” is so good at knowing his enemy’s weaknesses that, whenever someone thinks they have him “beat”, he turns the tables and puts the screws to THEM 10 times worse.
Take his nemesis Clark (i.e. Superman), for example.
In one episode Clark attacks Lex (actually it was Lex’s clone, but no matter) only to find him wearing a Kryptonite ring. So even though Clark could easily rip someone’s head clean off with a flick of his wrist… when Lex wears that Kryptonite ring, there ain’t a dang thing he can do to him.
And so it is in Lex’s business dealings, too.
By studying his enemies, he ALWAYS knows their “achilles heel.” Always knows the “crack” in their armor. And thus, always has his competition quaking in their boots within minutes.
And guess what?
You and I can do the same thing:
Whatever your market or business… study your competition.
Look for the “tender spots” in their sales and marketing funnels.
Doing so is like putting on your own Kryptonite ring — where even your bigger, stronger and more cash flush competitors can’t touch you with a 10 foot pole.
And, in many ways, will be afraid to even try.
Ben Settle
P.S. If you want to “bullet proof” your business, and be like the Man Of Steel of your market, then learn as many different ways to sell and market as you can.
Like the 101 (easy and ethical) sales secrets at:
