The following is NOT for tender eyes.
(Or is it ears?)
But, I hate censoring people.
Especially when they’re so enthusiastic.
Anyway, below is a recent “Email Players” testimonial about last month’s issue about how to inject proof & credibility into your emails (back issues for sale to subscribers), from the head copywriter of a HUGE direct response marketing company:
Hey dude
Been on your list for a while and getting more and more sucked in.
Fabulous work!
I’m head copywriter at Mindvalley (giant direct response personal growth company).
I recently convinced my CEO Vishen that you were a badass… so we subscribed to Email Players.
Literally just got the “proof” edition… FUCKING GOLD.
Totally get the reverse neediness principle… and the skeleton dance idea is off the chain. Powerful.
That whole newsletter was fucking excellent, actually.
I see dollar signs, baby.
Also — I have my own business in the visualization niche, 25k list, daily emails… so this stuff is infinitely applicable.
In fact, your email today “why I would suck as a coach” is fucking dynamite. A mail like that would be an amazing way to launch a continuity program for my business.
As a brief aside, me and Vishen were using you and frank kern as examples of how to write like a human and still sell shitloads to all the junior copywriters this week. You’re becoming mindvalley’s go to copywriting pro — not bad for a giant direct response company like MV.
And the boost in sales from ONE email using your strategies paid for 3 months subscription to email players. And I send daily emails. So, it’s all profit for me from now…
Testimonials like this make it ALL worth while.
It’s the quintessential “Email Players” subscriber — excited, eager to implement and latches onto ideas and concepts because he knows just using ONE tip buried on the middle of page 11 or whatever can mean many extra hundreds (if not thousands) of dollars per month in his hot little pocketeses.
Brings half a tear to my eye let me tell ya.
Alright enough.
If you want in, go here:
Ben Settle
