Ever see “Faces Of Death”?
It’s a 1980 “cult classic” horror film.
It’s basically nothing but a movie (with narration) about animals and people… dying. It was deemed so disturbing it was banned in several countries, and even though most of it’s fake (the flesh eating “death cult” scene is my favorite), there are some scenes that were real.
Fake or not, the movie is quite gruesome.
And the filmmaker was just obsessed with dying.
Anyway, reason I bring it up is because I was recently thinking about how easy it’d be to create a movie about all the ways businesses die.
Kind of a “Faces Of Death” for entrepreneurs.
It might include such grisly horrors as:
- Zero customer service
- Mindless swiping
- Relying on “one” of anything (i.e. Dan Kennedy’s “1 is the most dangerous number in business”)
- No long term planning
- Moving free lines (instead of selling)
- Never thinking outside the box
- Listening to people who have never actually done what they’re advising (i.e. consultants with lots of book smarts but no “street smarts”)
- And the list goes on…
There are millions of ways to kill a business.
Probably the easiest-to-avoid business death is simply not following up enough. No follow up (or weak follow up) can kill a business lickety split.
That’s why I’m big on email.
It makes follow-up a no-brainer.
And it’s one reason I’m creating the “Email Players” newsletter (coming soon).
To get it at a discount go to:
Ben Settle
