“they’re talking about you…” said my pal Kevin Rogers.
Apparently there was a thread going in his excellent Copy Chief membership site about Yours Unruly and so, I sally forthed over to see what the wagging tongues of Copy Chief were saying.
Turns out it was about my teaser bullets.
But, one chick there also asked about “Email Players”, too.
Specifically, she said:
“I want to a part of a community, not feel threatened by the person I’m learning from. But that’s just me. I don’t want to be agitated constantly by a mentor.. I want to be inspired!”
My thoughts?
Two things:
1. She should definitely not subscribe because I don’t spend a lot of time (or any) inspiring people. I’m from the Pei Mei (from the Kill Bill movies) school of teaching — and would just as soon lash you with a whip (figuratively speaking, of course) to do as I command rather than try to inspire you to do it.
2. Avoiding the lick of elBenbo’s whip can be harmful.
Here’s what I mean:
Yes, inspiration is fun.
Yes, it can be motivating.
And, yes, it can give you the warm fuzzies.
But, it’s basically like dessert:
It’s tasty, yummy, and makes you feel temporarily good and energetic. But, it doesn’t last long term. And, you certainly can’t live on dessert without negative consequences to your health.
Even worse:
The longer you eat just dessert, the more you crave it.
And, the more you crave dessert, the more you’ll only want dessert and lose your healthy appetite for real foods — like meats, vegetables, fiber, etc.
So it is with inspiration.
Don’t believe me?
Then talk to anyone who recently went to a marketing event where the speakers spent more time inspiring people than teaching them anything. While they’re there, they were probably inspired to conquer the world. But by the time they got home? Most won’t do anything, and now only seek more inspiration.
Am I saying it’s bad to inspire?
Not at all, my pet.
In fact, I do a lot of inspiring.
But, I do them in my emails not in my content.
Fact is, you don’t have to pay me to inspire you. I’m only too happy to do it for free using my email methodology which naturally inspires people to want to buy and take action. In fact, how to write inspiration emails is one thing I teach in the “Email Players Playbook” (the book that comes with your paid “Email Players” subscription).
Yes, I crack the whip.
But don’t worry.
I promise you it won’t hurt me at all…
Here’s where to subscribe:
Ben Settle
P.S. How’s this for inspiration?
A little while back I got this email from a reader:
Just thought I’d send a short email to say thanks for the great info you dish out.
I’ve only been building my list for a few months and my emails used to take me half a day to knock out…i’m not joking, I used to dick about with them endlessly before pressing send.
Since being on your email players list (it’s only been 2 months) my emails are twice as good and take me about 30 mins each.
So Cheers,
Andrew
AND…
Around the same time Raheem S. said:
“I’m so pleased to announce that today was a momentous day for me. I just drafted an email in 10 mins. Used to spend 6-8 hours few months ago. Now I use the tactics in the Email Players book… ha ha!”
See?
Inspiration…
