Recently I saw an ad with an amusing headline.
It was from some marketing or copywriting goo-roo (forget which one) and was promising to show people how to use so-called “forbidden” persuasion secrets to sell more products or services.
Forbidden, eh?
Really?
Because I don’t know if I’d brag about that.
I mean, think about it.
The only way that description of a persuasion tactic makes sense is if the product teaches people to defraud customers or break the law.
Then maybe it’d make sense.
After all, there’s nothing “forbidden” about legitimate sales.
There’s nothing “dark artsy” about it, either.
Not if you do it right, at least.
In fact, real selling is the exact opposite:
Totally transparent.
Brutally honest.
And, yes, completely ethical.
I know!
But using terms like “forbidden” sounds sooooo coolio, right?
Hey, do what you want.
But just realize this:
The best customers balk at that sort of thing.
(In MOST markets, at least, there are exceptions…)
So SPURN me at your peril.
Before taking off, one more thing:
The September “Email Players” issue could get me in a bit ‘o trouble. No, there’s nothing “forbidden” inside. But methinks some people (especially women & mothers!) would like to see some of the info inside forbidden.
More:
It’s also a great “jumping on” issue.
Perfect for newbies and seasoned marketers alike.
Anyway, it goes to print in 2 weeks.
Subscribe in time at:
Ben Settle
