Let’s talk about my favorite subject:
Goo-roos!
Once upon a time I knew a copywriting goo-roo who used some… shall I say… questionable tactics for getting clients.
I mean, this dude was in love with anything “black hat.”
And he had no problem telling clients his copy would solve all their problems, make them gazillions of smackeroos, and turn them into little marketing “gods” overnight. Nor did he have any “hang-ups” accepting large sums of money from his clients, handing them a pile of crap and then acting offended when the clients objected to running his ad.
Incredible, isn’t it?
Quite frankly, when I first heard about this guy, a picture of Darth Vader popped in my head doing that “force choke” thing on the clients who DARED question him, saying —
“I find your lack of faith in my copywriting disturbing…”
Anyway, what’s the moral of the story?
Be careful (VERY careful) of the black hat goo-roos.
I’ve met a few of these cats before.
And you know what I found out?
It’s not uncommon for some of these dudes to have a Mercedes in the driveway and no food in the fridge.
Just something to think about.
Ben Settle
P.S. Guess what?
I FINALLY have a launch date for The Crackerjack Selling CD Club.
It’s next Tuesday (a week from today) on November 3rd. I’m also cooking up what I believe is an extremely valuable bonus lesson for anyone who buys on that day and who is on the special announcement list at:
I’ll have more details in a day or so.
But basically, it’s going to show you a way to prove your claims when selling (in person, online, whatever) that works BETTER than any other proof method I’ve ever used. (Far more powerful than testimonials, demonstration or any of the other “usual suspect” proof elements.)
It works so well that some people have told me they bought from ads I’ve written just because of seeing this in my pitches, and without even reading all the benefits, or bullets or anything else.
It’s pretty groovy stuff.
Stay tuned…
