I don’t talk about it anymore because I closed Immigration.

(For the foreseeable future.)

But, since last June I have been running a Facebook group called elBenbo’s Lair. However, it is far more than just a “group.” I spent many months planning, plotting, and building out what I wanted it to be and then, around late November of 2016 — executed my evil machinations.

Since then elBenbo’s Lair has been mocked.

Laughed at.

Awed at (most recently by a world class psychologist who’s been written up about for his groundbreaking work — see below).

Angered at.

Loved on.

And, yes, a huge profit source for those within its Walls that have eyes to hear and ears to see. For me, it has been worth far more than just about anything else I’ve done up in this bid’natch (I am future pacing myself here, but so far prospects are looking finger lickin’ good for it). My group (or, Society, as I call it, it is FAR more than just a mere group) breaks pretty much every rule a Facebook group is supposed to follow — especially according to the FB fluffpreneurs always prattling on about “engagement” and “authority” and “influencers” and “value” and whatever other trendy buzz words they spew out in their silly little Flakebook live videos.

Many have tried to copy elBenbo’s Lair already.

But, it can’t be duplicated.

Not by anyone.

(And this is by design.)

But, guess what?

In the April “Email Players” issue I spend a lot of time showing some of the inner machinations behind what I’m doing. No, not so you can “swipe and deploy lol!”. Nor is it a template or a checklist that will magically give you the secret to a magical Facebook kingdom.

What it is intended to do is two fold:

(1) Get you thinking about using a Facebook group to reach your market (and, as “Email Players” subscriber Sean Kaye says, “plumb the depths of human psychology”)

(2) Motivate you to take my email teachings more seriously

As my daily emails laid the foundation for it all first.

Goo-roo fanboys will hate it because it’s not duplicatable.

And, while elBenbo is often copied, he’s never duplicated.

Because, at the end of the day, everything I do is about personality (which you can’t copy), and positioning (which you also can’t copy), and the relationship you have with your market/list (also impossible to duplicate).

What I can do is give you a useful beacon.

And, from there, you can make your own way.

Anyway, the April issue goes to the printer in a few days.

If you want in, best hurry before it goes to the printer and is too late:

www.EmailPlayers.com

Ben Settle

P.S. Here is what a world-class psychologist/former grave digger — who was snarkily opposed to me dating his daughter back when I was interested in doing as such, so you know it’s not biased — says about the group:

…Much as I hate genuflect to Ben (because of what he would risk doing to my dear daughter Molly) Ben groks what the psychologist Rollo May said, “The opposite of courage in our society is not cowardice, it is conformity.”

From his pulpit, Ben preaches and bellows, “Stop conforming, think for yourself, take the road less traveled.”

Too many people choose death over thinking for themselves. Not literal death like when I scooped the last shovel of dirt on the grave. But killing off parts of themselves to fit in, be accepted, do whatever it takes to avoid scorn, ridicule, rejection.

They do what I have done too often in my own life.

Give up on what makes me alive.

These “small compromises” done often enough can lead to becoming a zombie without the fearsome looks.

I think there is no other place on this planet that says “We kill you (banishment) if you bring value to our group.” The Lair forces you to think differently.

The good folks I buried could not return from the grave and get another shot at life.
There can be liberation, freedom, and perhaps coming back from the grave if you don’t give up what makes you feel alive.

Is the Lair an antidote to the slow strangulation of conformity? Perhaps.

In a different context, Patrick Henry eloquently stated, “Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death!” Patrick Henry faced a parallel and painful dilemma we face today: the chains of conformity vs holding on dearly to what makes you feel alive.

Stop digging your grave. Put down your shovels. Rejoice in the group.

Again:

There’s no more access to this group.

Immigration is closed.

And, in fact, we are ban-hammering people left and right to get the numbers *down*. But, you can learn some of the alphas and omegas of how I built it in the April “Email Players” issue.

That is, if you subscribe before it mails, here:

www.EmailPlayers.com

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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