Last year I had a rare opportunity:
To be interviewed for Ken McCarthy’s elite “System Club.” Ken is like the “founding father” of Internet marketing (certainly one of them), and it was a great time and a lot of cool info was discussed.
Anyway, one thing we talked about was email.
Specifically, email frequency.
A lot of my website subscribers think I’m some kind of weirdo for sending out daily emails.
That I must be crazy.
And that I just tick off my lists, yada yada yada…
Of course, they’re all dead wrong.
They couldn’t possibly be wronger.
(Not about me being crazy, but about email frequency…)
It’s just the opposite.
Not only do you not tick your list off… but if they barely hear from you and you only mail them when you have “something to say” you have a MUCH greater chance of ticking them off since they aren’t used to hearing from you.
“Who is this jackanape sending me mail?”
“When did I join this list?”
“Where’s the spam button!”
Yes, mi amigo.
That’s exactly what goes through their minds.
But besides that, there’s a clear financial reason to bang out an email every day to your list. And when talking to Ken I learned he has a few other extremely profitable websites (non-marketing related) and I was floored by the numbers they get.
So naturally I asked…
“What’s the secret?”
“It’s that daily communication.”
Guess I should have known!
Oh well.
Is any of this getting through?
Or will you keep SPURNING my advice on this?
I hope not.
Because you’re leaving mucho $$ on ye table.
Go here next:
Ben Settle
