I recently started playing an SNES (Super Nintendo Entertainment System — did you notice the jeenius behind saving myself time by just typing “SNES” instead of the full “Super Nintendo Entertainment System”?) game called:
“Final Fantasy 2”
Now, I’m a huge fan of the first one (for NES).
But this game is ten time bigger, ten times more fun, and, yes, (to coin a popular goo-roo fanboy phrase) ten times more epic than the NES version.
What?
Who cares?
Why am I wasting your valuable Facebook time with this email?
The answer is simple:
I was looking at a speed walkthrough (i.e. game cheats, whatever…) of the game online. And, I saw this write up of someone who had been playing the same game for 10 (TEN) years straight. And, he’d come up with ways to beat the game extremely fast.
And, yes, there’s a point to this.
Have some patience, yo?
At the end of his game walkthrough he said:
“People who are good at a game make it look easy.
People who have mastered a game
make it look like they’re cheating
when they’re playing normally.
And us grandmasters
make you wonder
what the hell just happened!”
^^ yes.
This applies to marketing, too.
Think Gary Halbert.
Gary Bencivenga.
Bob Bly (whazzup Bob!)
Matt Furey.
Brian Kurtz.
Dan Kennedy.
And the list goes on.
These guys are so friggin’ good at what they do, I often wonder how the hellz they do it. What’s their secret? What do they do the rest of us don’t? What did they do to master their art and craft to such an extent that it seems almost like magic and makes the rest of look like mere plebes?
The answer?
I can’t speak for these guys.
But, my guess is:
Hard work.
Consistency.
And, mastering the fundamentals.
Something to chew on this Friday evening.
Now, for the pitch:
(Ready?)
My “Email Players” newsletter is very much a mastering of fundamentals.
There’s nothing “ninja” in it.
And, people looking for ninja will be disappointed.
(If you are one of these blokes who gets turned on by “ninja” I’m simply not for you, go ye somewhere else, you’ll be disappointed.)
Details here:
Ben Settle
