By far my all-time favorite movie on Planet Earth is…
The Matrix!
I can watch it over and over and over.
(And I have…)
The best part is the “red pill” scene.
This is when Neo (the main character, for all ye cavemen who have been living inside a rocky conclave since 1999) is given the choice between taking two pills: A red pill and a blue pill. If he takes the red pill he will know the truth — that reality as he knows it is a big lie, and all humans are jacked into a giant computer, with their living bodies being used as bio fuel for machines that rule the world. If he takes the blue pill, he goes on in sweet, blissful ignorance, thinking he’s free, while really he is being enslaved, consumed and ultimately killed by the machines that control his reality.
So he takes the red pill.
Becomes disconnected from the machine.
And sees reality for what it is.
Well, guess what?
Every day I make YOU a similar choice:
Take the red pill or the blue pill.
I make you this offer every time I plug “Email Players.”
When you stubbornly refuse to subscribe, you are gagging down the BLUE pill. You go on unaware of the power of email. How it can near-instantly increase your sales. And how it can bring you a kind of peace of mind you’ll never find lobbing tweets and FaceBook “likes” into cyberspace.
Then, there’s the red pill.
That’s what “Email Players” is.
Only a few swallow it, of course.
Hey, a lot of people are scared of success.
(It’s a huge problem in society.)
Now, I cannot make you any guarantees.
I don’t know the future.
And didn’t write you today to tell you how it’ll end.
I’m writing to tell you how it begins.
Now I’m going to plug “Email Players”, and a few will subscribe. When that happens, I’m going to show them what the rest of the blue-pill goo-roos don’t want them to see.
A world where’s there no real competition.
A world without “profit borders” or controls dictating your income.
A world, NEO, where you succeed.
And, succeed BIG.
Where you go from there…
… is a choice I leave to you…
Ben Settle


