Lately it seems unsubscribing from lots of email lists has been all the rage.
It makes sense, too.
I mean… not being on dozens of lists frees up your time and inbox so you can focus on important things (like running your business and making more dough) — instead of wasting your time reading one hyped-up sales pitch after another after another after another.
But you know what?
If you’re an email marketer, getting off some of those lists can be a HUGE mistake.
Strange as it sounds, I believe all this unsubscribing is costing you dearly — especially if you’re leaving the really hard-core, “frothing-at-the-mouth” hypey lists.
In fact, I believe you should join every single stinkin’ hype-filled list as possible.
The more full of BS the better.
The more they insult your intelligence the better.
I’m dead serious about this, too.
Let the onslaught of hype and BS hit you every day, day in and day out.
Examine every plead, gimmick and “excuse” for contacting you they concoct.
Notice how they treat you like some kind of drooling biz-opp lunatic whose only reason for existing is to give them your money, put their slapped-together product on the shelf (unopened), and then buy something else from them.
Anyway, why would you want to subject yourself to this madness?
What will this do?
Depending on how you conduct your email campaigns now… it could do a LOT.
You see, after being treated like a cyber “doormat” like this, you might start writing totally different emails to YOUR list because you will genuinely empathize with them and value their time.
You might also think twice before thinking of your list as just a “herd” (as many Internet marketers call their lists). And maybe think of them as people with real problems, desires and things to do besides sit down and read emails all day.
If you are an affiliate marketer, you might realize sending your list the exact same “form” email (that every other affiliate is sending) makes it almost impossible NOT to delete your emails.
Heck, you might even start to see how your list thinks of YOU (if you’ve been doing the above things).
And… if that is the case… you might NOT like what you see.
Anyway, I did this “list torture” exercise a while back and it was a real eye-opener.
And if your email response is poor, it may make a big difference for you, too.
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