So goes my paraphrasing of the great King Lionidis.
(From the movie “300”)
Very applicable to trolls, too.
Admittedly I don’t get that many trolls these days.
Yes, a few still ankle bite now and then, especially during the BerserkerMail launch.
But I suspect many are on to my antics and don’t bother.
Yet there are many benefits to having trolls haunting your email list & social media pages, spreading lies & fake news about you, and trying to bring some significance to their pathetic little existences by latching onto you for whatever reason — or no reason at all — they chose.
Like, for example:
1. Easy profits — if you know how to “flip” their nonsense into sales.
2. Better email delivery rates — way I understand it is, on at least some level, when they mindlessly reply with whatever mind vomit they reply with, Gmail, Yahoo, etc see they are interacting & engaging with a real human, which can help your inbox delivery.
3. Entertainment — I know it can be hair-raising for some, but after a while hearing from them is like the hitman in the movie “True Romance” talking about killing people… the first one is the bytch of the bunch, the second time is more “diluted”, and eventually he does it just to see their expression change. So it is with trolls, in my experience, dispatching them is routine.
4. Exposing the animal they are — so you can proceed accordingly (block ‘em, bait ‘em in, profit from ‘em, whatever).
5. Good sport — for your own amusement and that of those you share it with.
There are many more benefits to having a troll.
The key is to give them nothing, and take from them everything.
Next step:
Ben Settle
