My but that sounds crude, doesn’t it?
No doubt someone will look at this email’s subject line and accuse me of vulgarity unbecoming a true professional.
Well, not so fast there, babycakes.
I didn’t say it.
Copywriter Scott Murdaugh did.
It was the headline of the review he gave the email marketing book I gave away on Kindle last week — where I said the person who gives the “most interesting” review would get a free issue of the Email Players newsletter.
Well, it was tough choosing.
There were LOTS of great reviews.
But Scott won!
The deciding factor?
Scott’s review was not only interesting, but a great “template” for when promoting something via email.
Wanna see it?
OK!
Here it is:
“Giving goo-roos the middle finger”
In the current generation of online marketers and copywriters, Ben Settle has firmly planted himself at the top of his class.
I’ve been following Ben’s stuff since about 2008.
And I can tell you from first-hand experience, Ben walks the walk regarding what he teaches, more importantly closely studying the “Settle” style of selling can put a lot of cash in your pocket, it has for me.
If you sign up to his email list you get a front-row seat to Ben’s emails in action. A daily dose of “can’t ignore” subject lines like…
“Why I Think About You In The Shower”.
“Stop Playing With Yourself”.
“You Can Lead A Goo-roo Fanboy To Knowledge, But You Can’t Make Him Think…”
It goes much deeper than snappy subject lines though.
I personally open and read is emails daily (VERY rare for me). I buy from them.
But more importantly, adapting many of Ben’s ideas to my own business has made a lot of money for myself and my clients. If you can only study one guy when it comes to email marketing, Ben is that guy, hands down.
This book is the perfect introduction to Ben’s unique and dangerously effective approach to selling.
Now seriously.
Wouldn’t that make a great email?
Imagine he sold the book as an affiliate.
He gave a personal testimonial.
Used examples.
And, made his review interesting in and of itself.
Good job Scott.
You da man.
I’ll be sending you that free issue today.
Until next time…
Ben Settle
