About the so-called Gmail “crisis”…
Last year Gmail made tabs in its interface with different “folders” — where anything coming from an email broadcast automatically goes to a “promotions” folder — thereby putting emails (like this one I’m writing) into a folder flagging it as promotional or whatever.
Since then, panic has set in.
Probably dozens of people have emailed me about it.
My favorite being this one:
Are the new GMAIL “categories” (Personal E-Mails, Social Networks, Advertising) the end of Directresponse E-Mail Marketing? It truely is an Illuminati’s trial to low our Open and Clickrates and to spend more budget in Google Advertising, isn’t it?
Sheesh.
Drama queen much?
Listen, no need to panic.
Here’s my take on it:
(And, as usual, I’m right…)
I don’t know why people are worried. Frankly, guys like me (the few of us who know how to do email, that is) are profiting from it. But, even if you stubbornly refuse to want to get better at email, it’s still not that big a deal.
Why?
Because of things like this:
- Promos don’t necessarily not get read — in fact, I’d venture to say the BEST, most qualified prospects are reading the promotions tab emails, while the freebie seekers, advertising critics and people who are simply not that interested in fixing whatever problem your product solves will continue to ignore your emails as usual
- People manually move emails they want to read (duh)
- Many people use an email program (Outlook, Mail, etc) and not Gmail’s interface anyway
Bottom line:
It’s mostly a non-issue.
Especially if you use my system.
My boys and I celebrate this.
We now have less competition.
More on my system at:
Ben Settle
