Last month I was “privy” to someone giving another person bad advice.
It was about copywriting.
And, while practically everything my advice-giving friend said was solid and right on the money… there was one piece of info that was downright bad info that could have made the person (who I also know) receiving the advice look like a wannabe and get lower quality clients.
Just about 99% of my friend’s advice great.
But 1% was bad.
And, that 1% was bad enough where — like a gnat wriggling around in a bowl of potato salad — it would have made the rest of the advice tainted and rendered inedible to use.
The moral of the story?
Actually, there are two:
1. If you’re a newbie seeking advice, take all info with a grain of salt. Don’t believe something just because that’s what everyone else is doing (if anything, that’s a good reason NOT to do whatever it is)
2. If you give advice, double check your work
For example:
There are a lot of newbie copywriters coming on the scene.
And, a lot of them simply can’t afford to pay a seasoned pro a lot of money for consulting and coaching, etc. So, they will turn to less experienced (but still good enough) copywriters for advice, critiques, analysis, etc. If you are that person giving the advice, double check everything you say with someone who has more experience than you.
Guessing can cost people a lot more than money.
It can cost them their reputation.
The effectiveness of their brand.
And, even their very livelihoods.
Awright enough of this.
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Ben Settle
