Someone made a request last week.
He wanted me to NOT use the word “goo-roo” for a while. Of course, I told him his request was received… processed… and — BZZZT!!! — denied!
I just can’t help it.
There are too many lessons to be learned.
And I ain’t talking about “how to” lessons, neither.
Case in point:
A while back someone asked me what I meant when I said the word “goo-roo.” Who am I talking about? Is that code for ripping on anyone specific?
Uhm… no.
It’s simply a way to describe a certain kind of “teacher.”
Probably the best definition for a “goo-roo” I can think of is someone who brags about having $10,000 worth of info products on their shelf they’ve never actually consumed… and thinks they’re an expert by “osmosis.” Kind of like sleeping with a book under your pillow and thinking all that knowledge is going to seep into your brain.
Just doesn’t work that way.
But really, I like goo-roos.
They make me (and a lot of other people) look good.
For example:
I’m enjoying watching all the email “experts” popping up. Some are even trying to recycle what I teach and then pretending to be masters at it, even though they rarely even write to their lists.
Back in the day, it’d irritate me.
But now?
It’s amusing.
And it’s amusing because I know as soon as they see you can’t fake it, they’ll move on to the next shiny new object (probably social media).
Happens all the time now.
Anyway, so that’s that.
If you want to learn email at my feet, go to:
Ben Settle
