This is kind of amusing…
Recently I was talking to a friend who has been keeping track of all the so-called “retirements” of certain Internet marketing goo-roos. This is where a goo-roo (with great fanfare and drama) announces their “retirement” with some big sale or whatever and then disappears.
At least, for a while.
Soon, they’re back in action.
It’s amusing because it’s such an obvious gimmick.
Kind of like the big comic book companies (DC and Marvel) who keep “killing” off characters… only to bring them back just to kick start sales.
They did it with Superman back in the 1990’s.
They did it with Captain America last year.
They did it with the Human Torch this year.
Next year, it’ll be some other character.
Just like next year will probably be another IM goo-roo “retirement”… and dramatic return.
And, of course…
The goo-roo fanboys will keep falling for it.
Keep looking for shiny new objects.
And keep struggling.
It’s too bad.
I mean, let’s face it:
It’s not illegal being a naive goo-roo fanboy.
But many clearly abuse the privilege…
Ben Settle
P.S. My but this was negative, wasn’t it?
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