So here’s my theory.
Not sure it holds water.
So if you see some “holes” in my theory, feel free to treat it like a George Lucas movie and ignore the plot holes and just enjoy the show. Anyway, so I was talking to my pal Jim Yaghi about why people will go around and promote really bad and complicated products for goo-roos even when they don’t get a commission.
It’s practically an epidemic.
Mayhaps you’ve seen it?
Some goo-roo comes out with a shiny new object product, the gullible (predictably) snatch it up and start telling everyone how great it is… even though the product sucks, and even though the goo-roo “evangelist” knows it.
Why would they do that?
Especially when it hurts said goo-roo evangelist’s rep?
Here’s my theory:
Misery loves company, right?
So the goo-roo evangelist bought a bad product and spent a TON of money on it. Now in order to justify his purchase and not feel like a fool, he warps everything around in his tired, confused brain (Google “cognitive dissonance” for more on this) to make it sound like the best thing since sliced watermelon.
He then goes forth and tells everyone about it.
Raves about it on forums.
And sells it HARDER than the product author does!
This happens a lot in MLM.
People get into a bad deal, drop a lot of money, and then feel compelled to get other people in so they won’t be alone in their misery.
Jinkies!
Anyway, that’s my theory.
Take it for what it’s worth.
(About 100 “bytes” of info).
For something far more valuable, go to:
Ben Settle
