Riffing on “Army Of Darkness” again…

One of my favorite parts of the movie is when the evil demon spirit possesses Ash (the hero of ye olde tale) and “splits” him into two different people:

“Good” Ash and “bad” Ash.

Bad Ash basically kicks good Ash’s butt.

And then… starts to mock him.

Including saying:

“I’m good Ash, I’m baaaaad Ash…”

And calling him a “goody two shoes…”

That is, until a bullet goes through Bad Ash’s head, with good Ash standing over the body saying one of the quotable parts of the movie:

“Good. Bad. I’m the guy with the gun.”

And yes babycakes, there’s a copywriting lesson here.

And the lesson is:

Good, bad, if all other things are equal (list and offer appeal) the marketer with the “gun” (i.e. the best copy) wins. And that, my little droogie, is where the Copywriting Grab Bag comes in.

It’s on sale until tonight at midnight PST.

A fat $100.00 off.

But, a word of warning:

This ain’t no sippin’ tea.

It’s MEATY.

And, is not for the “casual” marketer or copywriter.

That’s why it’s been raved about by some of world’s top marketing and copywriting minds. Like Ken McCarthy and Terry Dean. (Terry said he found up to 10 things to test on his 1st reading alone…) And copywriters who have worked with world class clients Agora Financial, CNBC, Apple Computer, and more.

Again, it’s $100.00 off.

But, only until midnight PST.

And, only if you qualify.

(i.e. there is no guarantee, so if you need a safety net and are kinda timid about whether you think I can help you, no hard feelings, I get it, and there’s no shame in that, especially if you are on a budget — and I often tell people NOT to go into debt buying any of my products.)

Otherwise, if you’re ready?

If you qualify?

Then as Ash would say…

“Come get some”:

www.CopywritingGrabBag.com/copynomicon

Ben Settle