Lately I’ve been reading a lot of Biblical prophesy.
It’s always been an interest to me.
But over the past year or so, it’s become even MORE captivating to me. And one of my favorite Bible prophesy researchers is a guy named Lynn Marzulli whose stuff is always a meaty read.
Anyway, here’s why I bring it up:
Lynn is VERY good at getting on radio.
I ain’t just talking about “Christian” radio shows, either.
But also on secular shows with huge audiences — like “Coast 2 Coast” with George Noory, for example. And every time he gets on these shows, he does something anyone in marketing can use to get more response, more sales and more customers.
What does he do?
He makes the “ordinary” fascinating to the mainstream.
In other words, he makes ideas that normally only excite Christians appealing and intriguing to non-Christians (who he’s always trying to reach out to).
Example?
The big one is when he talks about the Bible.
He doesn’t call it The Bible.
That terminology has very little appeal to non-Christians. And judging by how few Christians read their own Bibles these days, it’s probably not all that exciting to them, either. So instead Lynn calls it something else:
“The Guidebook To The Supernatural”
Booyah!
How cool is that?
Just by reframing the name of The Bible, he captures the interest of those who’d normally have no interest in it at all (or who may even be hostile to it.)
This gives him a fair hearing every time.
Opens minds that are normally closed to such ideas.
And makes what might seem dry, dusty and boring to some people, and makes it fresh, exciting and, yes, cool.
Again, you can do the same thing.
Take your ideas and product titles and inject energy into them.
Make them interesting.
Make them unique.
And make them hard for even your hardcore skeptics to ignore.
Yep, it’s work.
(Thinking often is, after all.)
But it’s always well worth the effort.
Ben Settle
P.S. Speaking of the Bible…
If you want to know a secret way to use your Bible, your bathroom and The National Enquirer to put your creative juices on steroids when creating your ads, emails and products, check out chapter 2 of “The Copywriting Grab Bag” at:
