“About the whole no guns thing… not sure I feel as strongly about it as you”

– Catwoman
“The Dark Knights Rises”

Let’s talk about guns.

It’s been a while since I stirred up the gun haters on my list who think guns are the devil and only unaccountable government agents should be allowed to possess them (because, you know, that worked so well historically with the Nazis, Commies and other monsters who have slaughtered their own people when left defenseless).

Anyway, where was I?

Oh yeah, last time I talked about this was a year ago.

It was right after the Sandy Hook tragedy.

And, it was about how, at the EXACT time that tragedy happened, I was at a shooting range, with well over a dozen guns popping off on both sides of the shooting bay I was in. And yet, I was a gazillion times safer there than your child was that day sitting there exposed in a “gun free” public school classroom.

Yes, it’s true.

All those “icky” guns around me posed no danger.

Yet, at that school where those innocent kids were slaughtered, the “no guns” rules did nothing to protect them.

No amount of gun control will change this fact.

And, no amount of anti-gun drama queening will change it, either.

Now, of course I got a bunch of angry mail (lots of funny, mindless “hulking out” comments) that day — most of it just “link bombs” (when people send you a dozen links to biased websites, thinking you’re going to spend all day reading them). All of them ignoring the facts (like what the FBI says about the issue). And, basically relying on various straw man arguments more full of holes than the target I just got done riddling with bullets at the gun range that day.

Anyway, why am I bringing this up?

To make some people shake in anger?

Rally others to the cause?

Amuse myself with the flurry of emails I’ll get from people who have nothing to say except accuse me of watching Fox News (I don’t even have cable TV), being a Tea Party member (I’m not) or being in the NRA (never have been)?

Well, there may be a little “amusement baiting” going on.

These emails exist to amuse me first and foremost.

But also, I want to talk about something important.

And that is…

Being armed and prepared in 2014.

And no, there is no marketing lesson here.

So if you’re just going to squawk on about how you joined this list to get email marketing info and not my views on saving your life, then the opt out link is below.

Don’t let the unsubscribe page hit you in the butt.

Come, stay, lay or pray, I care not what you do, either way.

What?

You’re still here?

Okay, good.

Then, check this out:

Last week I read an article about a Wall Street advisor recommending stocking up on guns and ammo for protection in case of a collapse (which he and many of his colleagues believe very possible thanks to growing debt and deficit spending, the devaluation in the U.S. dollar, the idiocy that we know as Obamacare, the NSA dismantling your freedoms day by day… and the list goes on).

Don’t worry.

This wasn’t doom-saying.

He wasn’t even saying it positively WILL happen.

Only that we should be prepared.

And, let’s face it:

Only a fool would say you shouldn’t be prepared.

And the first part in prepping in my humble (but accurate) opinion… is gunning up, babycakes.

And, doing it fast.

As in yesterday.

It’s so simple, too:

Buy a gun and then get trained on how to use it.

Now, whenever I write about this topic, some sob sister or mush cookie will tell me a story of woe about someone she knows who was killed with a gun (no doubt in a “gun free” zone or city). Apparently, I’m supposed to let her story persuade me to give up my Second Amendment right to bear arms and defend myself.

Uhm, no.

It just emboldens me more.

And, serves as another example for the importance of arming yourself.

So to my sob sister and mush cookie friends, some advice:

Instead of telling tear jerking stories, buy yourself a gun.

Or two.

Or three…

(I’m adding at least another 2 to my collection in the next week or so, and trust ye me, guns are NOT getting cheaper).

Give one to your spouse.

Another to your parents.

And any other loved ones, too.

And if things don’t collapse into hell in a handbasket?

What then?

Good!

If you never have to use it in self defense it’s done its job. Kinda like having 6 months of savings in cash, or a well stocked pantry you never have to use.

On the other hand…

If there is a collapse and “every man for himself” chaos?

And you and your family’s backs are to the wall?

Well at least you’re prepared.

You’re ready.

And, can take action instead of being a helpless victim.

That’s why I say “gun up or shut up.”

Because all those silly anti-gun platitudes and faux statistics passed around the media from the talking points of politicians and fat celebrities who live in gated communities and have body guards won’t do you a lick of good in a crisis situation.

Neither will hiding under your bed.

Or even calling the police.

Plus, who knows?

You may even like your gun once you give it a shot

Alright, end of Ben Settle Service Announcement.

(BSA?)

One last thing:

If you also want to be “prepped” for business this year, I also highly recommend (and I am obviously biased) this book:

www.ChristianBusinessSecrets.com

It won’t save your life.

But, it could help save your business.

Happy shooting…

Ben Settle

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

Email Copywriting Education

Gives Away His Best Tips

For How To Potentially

Double, Triple,

Even Quadruple

Your Sales Online

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his $97.00/month Email Players newsletter, plus get access to 40+ HOURS of content in his free mobile app:

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy