One of the things the late, great copywriter and marketing mind Gary Halbert used to do when he held his $7,000 seminars (almost $14k in today’s money) is, he’d wear a hat with big, emboldened letters that said:
“Clients Suck”
And, inevitably, he’d get clients lining up to hire him.
Or so I’ve been told, at least.
But, I believe it.
And, I believe it because he was, more than any other person I’ve seen since, tapping into a powerful “law” of marketing, advertising, and selling that made it so he practically couldn’t lose when it came to getting new business.
What is this “law” I speak of?
Well, a shallow mind will assume it was repulsion marketing.
i.e. By trying to repel he attracted.
Same with merely being controversial, fearless, non-needy, etc.
Those are certainly an aspect of this law.
But if you wade deeper into the pool of persuasion I’m talking about, it goes beyond that. Way beyond it. So far beyond it, you’ll be hard-pressed to find it written about or codified in any marketing or business book you’ve ever seen. And, just in case it isn’t obvious… it has nothing to do with saying your clients suck or showing outward contempt for them or whatever — which, unless you are Gary Halbert, I would highly advise against doing.
This is a subject that can’t be adequately covered in a mere email.
Thus, I’ve written extensively about in the September “Email Players” issue.
The issue is not about “getting clients.”
But, applying the admittedly hair-raising info inside can potentially get your business swamped with so much new business if you are a freelancer (copywriter, coach, consultant, designer, whatever your service is), you may very well have to turn people away.
Or, at the very least, jack up those nasty prices of yours.
And yes, it works for selling non-services, too, of course, I’m just writing this email to give some lovin’ to freelancers, for a change.
Anyway, I’m sending this puppy to the printer soon.
If you want this issue, and if you have a winning long-term, investor-minded view as opposed to a losing short-term, opportunity-minded view (i.e. “I’ll just subscribe to get this one issue!”) I predict this will be one of the most valuable things you ever read.
Not because I wrote it.
(I did not “invent” the law of persuasion inside)
But because I believe it just flat out works if you do it right, work hard, and have patience.
Here’s the link to subscribe before the 8/31/19 deadline:
Ben Settle
