Recently, I caught some “flack” for my email style.
It was from an ivory tower trained business school guy (i.e. no real world experience in direct marketing, much less email marketing) telling me my emails are not “professional.” That they run the risk of turning lots of people off. And, that I’m so contrarian I’m bound to anger my colleagues.
Agreed.
In fact, I think my emails are like that Kramer painting.
Remember that Seinfeld episode?
Jerry’s girlfriend paints a portrait of Kramer, and an older couple starts looking at it in both disgust and awe.
The man says:
“He is a loathsome, offensive brute, yet I can’t look away.”
That’s the effect my emails have on some people.
Why?
Because I tip lots of “sacred cows” over.
I don’t care if it’s a misleading John Caples ad (like his piano ad)… a popular persuasion gimmick (like the so-called “law of reciprocity”, which I think is counter productive to back end sales)… or showing the fallacy of “scientifically” testing emails and giving your subscribers the option on how frequently to receive emails… or selling a membership site vs a physical newsletter, etc, etc, etc.
I don’t expect everyone to agree.
Nor do I care, either.
Sure, some think me a loathsome, offensive brute.
So what?
They’re obviously still reading.
Which means they also can’t look away…
More:
This doesn’t mean you have to do emails the same way.
With my system, you adapt it to YOUR business.
YOUR marketing.
And, yes, YOUR personality.
What I do is hand you the raw materials, some tools, some blue prints and a parcel of land. As long as you build the structure of your “house” correctly (what I teach in “The “Email Players Playbook” — which comes with your “Email Players” subscription), you can paint, decorate, and design it however you want.
There are no “rules.”
That’s why it works for so many people.
Including “professionals” who can’t get away with my style.
(I don’t use this style in consumer markets, either, btw).
Now, let’s get down to bid’niz:
The single most popular “Email Players” issue (in terms of new subscribers the month before it came out when I promoted it, as well as back issue sales) is the issue where I laid out how I structure my business and time so that, if I wanted, I could reduce my work day to just 20-30 minutes (or less) writing just a couple emails.
People tend to dig that issue.
And, it’s been making a difference.
So guess what?
I decided to write a “sequel” to it.
Enter the September issue.
I’ll talk more about this soon.
In the meantime, subscribe here:
Ben Settle
