Nick Papa gives his opinion on iTunes:

A Child Murderer Sent Me To Your Site

I first learned of this podcast after randomly stumbling upon Ben’s website while searching for info about Freddy Krueger. (True story!) He reminds me of a guy I once knew who was (at the time) a “brown” belt in karate… a “brown” belt who routinely destroyed (and embarrassed) “black” belts. I don’t know where Ben currently “stands” in the marketing world… you certainly don’t hear all the “gurus” plugging his wares. But after listening to all his podcasts (and reading all his daily emails), like that “brown” belt, he’s a total bad*ss who’s more entertaining and more educational than the best of ’em.

^^^ Correct.

He also brings up a good point:

My products not be plugged by gurus.

It’s very true.

And mostly that is because (1) I don’t have an affiliate program (so why would anyone plug my wares — unless they’re playing good Samaritan, maybe) and (2) my products are 100% incompatible with the way a lot of gurus teach and do things.

(Especially the ones who live launch to launch.)

For example:

• I don’t move free lines

• I don’t appeal to freebie seekers by going out of my way to pretend I have nothing to sell with free webinars or whatever — if I promote a free webinar you can bet yo gluteus assimus I will trumpet in the email there will be a pitch at the end, and if someone is going to be a baby and whine about it they shouldn’t attend

• I don’t try to warm up people and show them what a swell bloke I am before selling to them (i.e. I don’t waste time with “incubating” people or sending “good will emails”, which I am 100% opposed to)

• I mostly promote dull unpolished objects as opposed to the bright shiny “ninja” objects that appeals to the low class jackass crowd

There are more.

Many more.

And I often discuss them on my podcast.

Speaking of which:

Tomorrow’s podcast contains another 7 “Email Players” rules — which are maxims, lessons, and guidelines I live my life (business and personal) by that have made life a lot more fun, exciting, and profitable.

These rules episodes are often “fan favorites.”

And, tomorrow covers rules 29-25.

Until then?

Listen to the other rules (1-28) here:

www.BenSettleShow.com/antipreneur

Ben Settle