“I thought that, when I got the corner office, it was all gonna be rainbows and two-headed puppies. But if I’m honest, it’s been Hell.”

— Crowley
King of Hell/King of the Crossroads

A question perfect for Crowley Month…

One of my Email Players subscribers (who will remain anonymous) asks:

Hoping for some advice from you, sir.

(Not sure if this type of question is covered under the “you can ask for help” benefit of being an EP subscriber, but here goes…)

My niche is ______. I have a list of about 20k people. The majority—65% or so—are customers who bought my flagship product (a guide to using ____). I first released the product in 2010 and thanks to some fortuitous promotion near the beginning, it’s done quite well.

I’ve released a handful of other products in the intervening years, all < $30. These sell decently, but they’re inexpensive.

As for emailing daily—since I assume you’ll ask—I’m about 80% there. Most weeks I email 3–4 times, sometimes 5, and the feedback I get is positive.

(Forgive the lengthy introduction; just wanted to provide some context)

Bottom line is this: I’m running pretty low on money. Due to a hefty spousal/child support payment and other non-negotiable expenses, my minimum monthly nut is about $13k).

I email the list and make a few sales, but the cost of most of my products doesn’t amount to what I need to make each month. I promote my most expensive product (the ____ thing) and the response is pretty poor since most folks already own it.

Here’s how I see my options:

• Raise the prices of my products (?)
• Make a new, more expensive product (currently in the works)
• Find something to promote as an affiliate

I guess I’m wondering what you’d do with a warm, fairly engaged list of 20k that has (mostly) bought things in the past—and you’re low on cash.

Sorry again for the non-pithy question. Please tell me to piss off if this is out of bounds, but any advice you could offer would be much appreciated, sir.

There will be no telling my “Email Players” subscribers to piss off.

(“Off you fugk”, though, is always on the table…)

Anyway, here’s the thing:

This is a common problem that can happen to anyone.

And, the answer I gave him (one of the perks of being an “Email Players” subscribers is getting to ask me questions I’m qualified to answer via email) is tucked safely way on pages 14 & 15 of the November “Email Players” newsletter.

I’m sending it to the printer tomorrow.

If you want it, best hit the jump below now while there’s still time:

www.EmailPlayers.com

Ben Settle