“Email Players” subscriber Vicente Pollino recently asked a great writing question for people whose minds suddenly go blank when writing emails for other people in markets they aren’t familiar with.
Or, even their own markets and for their own products or services.
Anyway, here is the question:
Before writing, sorry for my English. Not good.
I just want to ask a question.
I’m going to write emails for a major company that sells courses for vegetarians.
Each email takes three or four hours to write and the result is not good. I do not know the vegetarian world.
When I write about my things, I can make emails in 20 minutes and I like them. But if I write for others, I am incapable.
I’m left blank looking at the screens of my computer. I am taking my first steps as a copywriter and I am very worried. I am not able to write emails for others.
Do you know if I can do something to avoid getting stuck?
Thank you very much for your time, Ben.
An admirer from Spain.
Answer:
It’s not uncommon at all for people to have no problem banging out emails for their own products and services, but clam up when having to write in someone else’s voice, for another market they are unfamiliar with, and when on a deadline.
In fact, I just had a discussion about this yesterday with someone at a masterclass I spoke at.
The good news is, this is an easy problem to solve:
1. Know the best places to research your market so you know it backwards and forwards, and can so naturally write as if you are one of them they would never know you’re not
2. Read the November “Email Players” issue
Inside the next issue I answer his question on pages 14-15 via a 7-point game plan that can make anyone near-instantly faster and more effective at writing emails (for both yourself and clients) while putting far more sales in your righteous piggy bank.
Knowing this info should “de-stress” anyone about writing copy.
(For emails or any other kind of sales pitch.)
And, put a lot more pennies in ye olde piggy bank, too.
I’ve seen it happen time and time and time again. And, I recon it’ll happen for people who have the November issue, too.
The deadline to get it is Halloween.
After that, it goes to the printer and it’ll be too late to get it.
Here is the link:
Ben Settle
