If you’ve bought any of my products or even if you’ve been on my list for very long, you’ve no doubt heard Yours Grinchy talk about the concept of making the skeleton dance.
This is the sales philosophy of the brilliant sales trainer & author Barry Maher.
And, he said it’s based on something George Bernard Shaw said:
“If you can’t hide the family skeleton, you might as well make it dance.”
In selling and marketing that simply means finding your product’s flaws, problems, etc and, instead of hiding them in the closet hoping nobody will notice them or call them out… you BRAG about them.
Anyway, I’ve talked about this many times.
Especially in my “Email Players” newsletter.
But, what I have not done is show actual real life *examples* of how this works. It’s one thing for me to tell you about this concept. But, it’s quite another to show you how it works in the real world — and especially in emails.
Which brings me to the pitcheroo:
This is one of many things you’ll learn in the December “Email Players” issue.
Very few people have the balls to make the skeleton dance.
And, even fewer really get how it’s done.
(Much less can teach it.)
Those of us who do?
We make out like bandits when we do it. It’s perhaps the single best way to create instant credibility and believability you’ll ever use.
But, time is short on this.
December issue goes to the printer in a just a few short days.
Hit the jump below to subscribe in time to get it:
Ben Settle
