I want to talk about yesterday’s “bull crap” email.
It was about how to tell if people are full of BS who you want to buy from or not. After I wrote that email, it dawned on me that it helps if you had been burned a lot early in life — when your young, impressionable mind was still forming opinions, judgements, and observations about your fellow kids on the playground and adults ruling over you.
Take my friend DB, for example.
We were best pals in 4th grade.
When he first moved to town, we hung out at school all the time and was always asking if I wanted to come over and hang at his house. Being a shut-in even at that age, I always declined. That is, until his beady, rat-like mind realized I was always playing tetherball on the school playground.
So he says, “My brother just installed a tetherball pole!”
I said “yippee!!”
And, made arrangements to go to his house one day.
That entire morning at school he kept talking about how his brother was out there patting the concrete down and making sure everything was cool with the tetherball and how much fun it was gonna be.
Long story short:
I go to his house.
But, there ain’t no tetherball.
In fact, there was nothing to do whatsoever.
“Where’s the f*&#@! tetherball?” I asked.
“…”
So he looks around and points over to a swing set. And he grabs the swing and starts pushing it towards me. “Well, we can play tether ball like this, you get on that side…”
“TF is wrong with you…”
(I don’t know if I said that exactly, but you get the gist…)
Anyway, it was the first of many cogs in my BS radar.
Moral of the story?
It’s like I said yesterday:
Assume everyone is full of crap until proven otherwise — even if they are super “persuasive” and tell you everything you want to hear.
I don’t care if it’s a big name guru.
Or a small name goo-roo.
Or, if someone’s running social proof on you.
We’re all full of crap until proven otherwise.
SPURN this advice at your peril…
You can read about my flagship product here:
Read the letter carefully, though. And, if you have even a doubt about it, don’t subscribe.
Get it?
Got it?
Good…
Ben Settle
