I think I found yet another reason for certain high priced coaches and mastermind companies to despise the very air elBenbo breathes.
Here’s what I mean:
Last weekend I posted a testimonial from copywriter and “Email Players” subscriber April Dykman about how she’s gotten more hardcore usable, practical, and, yes, profitable info from my free podcast (which won’t be free much longer, but still…) than tens of thousands of dollars worth of coaching and masterminds she’s invested in.
And guess what?
A couple days ago, another “Email Players” subscriber said:
(Inspired by my “Beaten up by the Email Dummy” email)
“This email actually helped me decide to not join a 30k mastermind group which I was on the fence about and instead invest in more products. Your products as well.”
Ooooh yeah, baby!
Stole away another one!
I don’t know the details on the above mastermind one way or the other.
But, his comment got me thinking about some of these other high priced deals out there.
And that is this:
I’ve long been railing about all the wannabe experts popping up on flakebook over the last several years. It’s gotten to the point where being charismatic, physically attractive, or just having a fun & entertaining personality is enough to sell people on buying high priced products and services (and masterminds, coaching, etc) regardless of how little (if any) real-world knowledge and experience they have. Just throw up some videos, talk about some syrupy fluffpreneur mindset nonsense, drop some social proof and:
Bam!
Instant guru.
No experience required.
Don’t believe me?
Simply lurk on flakebook a while.
Like anything else, when you’re looking for it, you start to see it everywhere.
Anyway, it’s amusing to think about.
Probably not so amusing for people who buy into it, though.
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Ben Settle
